At the place where I work we practice what we call “ROI-Centric” web design. One of our core philosophies is that a good website doesn’t have to be an expense — it can be an investment that is designed to pay for itself many, many times over.
Through our experience we have found that our customers are typically investing in a website for one of a few reasons (in order of popularity):
- To generate leads and bring in new business
- To streamline operations (post forms, collect information, inform customers, etc.)
- To strengthen, support or augment a brand message
- To actually build a business platform (often in the case of web applications)
Our customers hire us because we’re act more like partners than vendors. We see what needs to be done and why, then we draw upon our vast experience and knowledge of internet marketing to design and build a strategy and solution that accomplishes a business objective.
Read this on Seth Godin’s blog today and liked it:
- When you love the work you do and the people you do it with, you matter.
- When you are so gracious and generous and aware that you think of other people before yourself, you matter.
- When you leave the world a better place than you found it, you matter.
- When you continue to raise the bar on what you do and how you do it, you matter.
- When you teach and forgive and teach more before you rush to judge and demean, you matter.
- When you touch the people in your life through your actions (and your words), you matter.
- When kids grow up wanting to be you, you matter.
- When you see the world as it is, but insist on making it more like it could be, you matter.
- When you inspire a Nobel prize winner or a slum dweller, you matter.
- When the room brightens when you walk in, you matter.
- And when the legacy you leave behind lasts for hours, days or a lifetime, you matter.
I thought it was a good reminder about finding joy in what we do. Too many people choose their career based on “how much money can I make doing this?” instead of finding something that they might really enjoy.